Bruce Fisher

Owner/Founder – Bruce Fisher

Bruce is originally from Miami Beach Florida, but has lived in Hawaii for the last 25 years. A true entrepreneur at heart, in 2001 with his wife Yaling, he founded Hawaii Aloha Travel, a travel company devoted to bringing people to Hawaii. Bruce’s vision for the company was to connect people from all over the world to real people in Hawaii. He developed a unique technology to accomplish this goal. The company employs only people who live in Hawaii or have been here most of their lives. By 2001 the company was one of the largest local travel agencies in Hawaii with 10 full time home based agents.

In 2013 he founded a local tour company, Hawaii Jeep Tours which specializes in semi-private “themed” Safari Jeep Tours on the island of Oahu. Bruce continued the same business model with the tour company connecting visitors directly with locals who have a passion for sharing Hawaii. The tours are focused on culture, cuisine, adventure and entertainment. In a little over one year the company has increased revenues 75 percent and is now #11 on TripAdvisor.


Wayde Fishman

Wayde Fishman – Lead guide

Aloha everyone, the name’s Wayde Fishman, they call me “The Poor Man” here in Hawaii…Why the Poor Man? When I first moved here I didn’t realize the cost of living difference, but once I awoke to it I knew that if I intended to stay here in Hawai‘i and survive I needed to change my habits that I had back on the mainland. I needed to live, shop, eat and enjoy Hawai’i like a local and so the Poor Man began his journey.

The journey wasn’t easy…Trial and error followed me everywhere I went, but I never gave up on my dream because if you have ever felt the spirit of Hawai’i Nei, the Spirit of Aloha, then you would understand and know it’s power, the mana covers the aina. It’s felt on every corner of the islands, atop every mountain, along every reef and under every volcanic rock . This is the only place I have ever felt whole, the only place I have ever truly belonged and the only place I will never leave behind.


Lanai Tabura

Lanai Tabura – Lead Guide

Lanai loves doing tours and his enthusiasm shines through in everything he does. Specializing in our Aloha Plate Food tour he loves sharing the flavors with our guests. You’ve probably seen Lanai on numerous TV shows and commercials, both local and national. A radio and TV veteran of 25+ years, Lanai Tabura has done it all.

Most recently he won season 4 of the Great Food Truck Race on the Food Network, and he’s also escorted Anthony Bourdain on the Travel Channel as a co-host. Lanai currently hosts Cooking Hawaiian Style, which airs worldwide. Lanai has a true passion for sharing Hawaii with visitors and is one of our most requested guides. People really connect with Lanai on his tours and always leave with a new sense of what the Hawaiian culture is all about.


Kaleo Pilanca & guests

Kaleo Pilanca – Guide

One of our most sought after guides, Kaleo puts his heart and soul into every tour does. He loves sharing Hawaii nei and his guests always come away with a new understanding and love for our Islands.

When he’s not doing tours he’s busy entertaining. “One of Hawaii’s funniest” comedians, host, emcees and tour guides after only 6 months in ‘the biz’ Kaleo Pilanca was voted into one of Hawaiiʻs Top Funniest people and headlined his first sold out comedy show.

This Hapa Haole (Mixed Hawaiian) local boy loves to bring out the positives in all ethnicities, and prides himself on sharing the combination of natural comedy, spontaneity, improve, funny characters, and unforgettable storytelling to the delight of his audiences.


Shawn Ah Yen

Shawn Ah Yen – Guide

Sean aka “The Gentleman” has a passion for sharing Hawaii. Being a tour guide is in his DNA; his father was also a tour guide and Shawn spent many years tagging along this his Dad, who worked for Roberts Hawaii. He loves working with people and when he’s not doing tours is running his own wedding food and beverage business. Shawn is always polite and full of history and stories of his life here in Hawaii.


Amy Bakari

Amy Bakari – Specialty Tour Guide

Amy aka “Mama” is a people person who loves her job; Sharing with fans the hit series Hawaii Five-0. Almost every day Amy is on the road hosting the most popular specialty tour in the Hawaii Jeep Tour inventory. Knowledgeable, professional and always giving her 100% Amy is an asset to the HJT team. Amy has a strong background in marketing and is the host and supervising producer of the In My Pajamas Show as well as the Amy & Friends Show – places where people are encouraged to share their ideas and thoughts about their business, dreams, and aspirations. Amy interviews clients as part of her publicity service.

Amy holds a Bachelor of Science in Business Education with a major in Marketing from Saint Paul University, Quezon City, Philippines.


Asume "Zoom" Bakari

Asume Bakari – Specialty Tour Guide

Asume aka “Zoom” handles all of the coordination for our Hawaii specialty tours and is the lead guide for our Pearl Harbor tours. Zoom is eager to share his wealth of knowledge with visitors and is always updating and refining his presentations. Zoom has degrees in Special Education (hearing impaired) and in Operations Research. His patience and kind demeanor from being born and raised in cosmopolitan New York City shines through in everything he does while his attention to details makes him an important part of our team.